diff --git a/meta-phosphor/common/recipes-phosphor/obmc-phosphor-initfs/files/obmc-init.sh b/meta-phosphor/common/recipes-phosphor/obmc-phosphor-initfs/files/obmc-init.sh
index 87f71e6..71a72fb 100644
--- a/meta-phosphor/common/recipes-phosphor/obmc-phosphor-initfs/files/obmc-init.sh
+++ b/meta-phosphor/common/recipes-phosphor/obmc-phosphor-initfs/files/obmc-init.sh
@@ -101,6 +101,7 @@
 # Set to y for yes, anything else for no.
 force_rwfst_jffs2=y
 flash_images_before_init=n
+consider_openbmc_download_files=y
 
 rofst=squashfs
 rwfst=$(probe_fs_type $rwdev)
@@ -131,6 +132,20 @@
 	debug_takeover "Debug initial shell requested by command line."
 fi
 
+if test "x$consider_openbmc_download_files" = xy &&
+	grep -w openbmc-init-download-files $optfile
+then
+	echo "Executing download hook..."
+	cmd="$(get_fw_env_var openbmcinitdownload)"
+	if test -z "$cmd"
+	then
+		echo 2>&1 "Download command not found or empty, skipping."
+	elif ! sh -xc "$cmd"
+	then
+		debug_takeover "Download command '$cmd' failed."
+	fi
+fi
+
 # If there are images in root move them to /run/initramfs/ or /run/ now.
 imagebasename=${image##*/}
 if test -n "${imagebasename}" && ls /${imagebasename}* > /dev/null 2>&1