diff --git a/common/recipes-phosphor/flash/phosphor-software-manager/obmc-flash-bmc b/common/recipes-phosphor/flash/phosphor-software-manager/obmc-flash-bmc
index c452225..4be7585 100644
--- a/common/recipes-phosphor/flash/phosphor-software-manager/obmc-flash-bmc
+++ b/common/recipes-phosphor/flash/phosphor-software-manager/obmc-flash-bmc
@@ -140,8 +140,8 @@
 }
 
 ubi_setenv() {
-    varName="${variable%"\x3d"*}"
-    value="${variable##*"\x3d"}"
+    varName="${variable%=*}"
+    value="${variable##*=}"
     fw_setenv "$varName" "$value"
 }