diff --git a/impl.cpp b/impl.cpp
index 834cc6c..de1896f 100644
--- a/impl.cpp
+++ b/impl.cpp
@@ -1,6 +1,11 @@
+#include <sstream>
 #include <exception>
 #include <iostream>
 #include <iterator>
+#include <iomanip>
+#include <tuple>
+#include <algorithm>
+#include "defines.hpp"
 #include "impl.hpp"
 
 namespace openpower
@@ -17,6 +22,22 @@
     {"OSYS", Record::OSYS}
 };
 
+static constexpr auto MAC_ADDRESS_LEN_BYTES = 6;
+
+static const std::unordered_map<std::string,
+       internal::KeywordInfo> supportedKeywords =
+{
+    {"DR", std::make_tuple(record::Keyword::DR, keyword::Encoding::ASCII)},
+    {"PN", std::make_tuple(record::Keyword::PN, keyword::Encoding::ASCII)},
+    {"SN", std::make_tuple(record::Keyword::SN, keyword::Encoding::ASCII)},
+    {"CC", std::make_tuple(record::Keyword::CC, keyword::Encoding::ASCII)},
+    {"HW", std::make_tuple(record::Keyword::HW, keyword::Encoding::RAW)},
+    {"B1", std::make_tuple(record::Keyword::B1, keyword::Encoding::B1)},
+    {"VN", std::make_tuple(record::Keyword::VN, keyword::Encoding::ASCII)},
+    {"MB", std::make_tuple(record::Keyword::MB, keyword::Encoding::RAW)},
+    {"MM", std::make_tuple(record::Keyword::MM, keyword::Encoding::ASCII)}
+};
+
 namespace
 {
 
@@ -29,6 +50,12 @@
 using ECCOffset = uint16_t;
 using ECCLength = uint16_t;
 
+constexpr auto toHex(size_t c)
+{
+    constexpr auto map = "0123456789abcdef";
+    return map[c];
+}
+
 }
 
 namespace offsets
@@ -175,6 +202,60 @@
     }
 }
 
+std::string Impl::readKwData(const internal::KeywordInfo& keyword,
+                             std::size_t dataLength,
+                             Binary::const_iterator iterator)
+{
+    switch (std::get<keyword::Encoding>(keyword))
+    {
+        case keyword::Encoding::ASCII:
+        {
+            auto stop = std::next(iterator, dataLength);
+            return std::string(iterator, stop);
+        }
+
+        case keyword::Encoding::RAW:
+        {
+            auto stop = std::next(iterator, dataLength);
+            std::string data(iterator, stop);
+            std::string result {};
+            std::for_each(data.cbegin(), data.cend(),
+                          [&result](size_t c)
+                          {
+                              result += toHex(c >> 4);
+                              result += toHex(c & 0x0F);
+                          });
+            return result;
+        }
+
+        case keyword::Encoding::B1:
+        {
+            //B1 is MAC address, represent as AA:BB:CC:DD:EE:FF
+            auto stop = std::next(iterator, MAC_ADDRESS_LEN_BYTES);
+            std::string data(iterator, stop);
+            std::string result {};
+            auto strItr = data.cbegin();
+            size_t firstDigit = *strItr;
+            result += toHex(firstDigit >> 4);
+            result += toHex(firstDigit & 0x0F);
+            std::advance(strItr, 1);
+            std::for_each(strItr, data.cend(),
+                          [&result](size_t c)
+                          {
+                              result += ":";
+                              result += toHex(c >> 4);
+                              result += toHex(c & 0x0F);
+                          });
+            return result;
+        }
+
+        default:
+            break;
+    }
+
+    return {};
+}
+
 } // namespace parser
 } // namespace vpd
 } // namespace openpower
diff --git a/impl.hpp b/impl.hpp
index 846d34a..42a5c44 100644
--- a/impl.hpp
+++ b/impl.hpp
@@ -9,10 +9,24 @@
 {
 namespace parser
 {
+namespace keyword
+{
+
+/** @brief Encoding scheme of a VPD keyword's data */
+enum class Encoding
+{
+    ASCII, /**< data encoded in ascii */
+    RAW,   /**< raw data */
+    // Keywords needing custom decoding
+    B1     /**< The keyword B1 needs to be decoded specially */
+};
+
+} // namespace keyword
 
 namespace internal
 {
 
+using KeywordInfo = std::tuple<record::Keyword, keyword::Encoding>;
 using OffsetList = std::vector<uint32_t>;
 
 }
@@ -86,6 +100,18 @@
          */
         void processRecord(std::size_t recordOffset);
 
+        /** @brief Read keyword data
+         *
+         *  @param[in] keyword - OpenPOWER VPD keyword
+         *  @param[in] dataLength - Length of data to be read
+         *  @param[in] iterator - iterator pointing to a Keyword's data in
+         *      the VPD
+         *
+         *  @returns keyword data as a string
+         */
+        std::string readKwData(const internal::KeywordInfo& keyword,
+                               std::size_t dataLength,
+                               Binary::const_iterator iterator);
 
         /** @brief Checks if the VHDR record is present in the VPD */
         void checkHeader() const;