diff --git a/static/item_updater_helper.cpp b/static/item_updater_helper.cpp
index e639e63..19ac61d 100644
--- a/static/item_updater_helper.cpp
+++ b/static/item_updater_helper.cpp
@@ -1,3 +1,4 @@
+#include "config.h"
 #include "item_updater_helper.hpp"
 
 namespace phosphor
@@ -6,6 +7,10 @@
 {
 namespace updater
 {
+// openbmconce=clean-rwfs-filesystem factory-reset
+#define ENV_FACTORY_RESET "openbmconce\\x3dfactory\\x2dreset"
+#define SERVICE_FACTORY_RESET                                                  \
+    "obmc-flash-bmc-setenv@" ENV_FACTORY_RESET ".service"
 
 void Helper::setEntry(const std::string& entryId, uint8_t value)
 {
@@ -24,7 +29,12 @@
 
 void Helper::factoryReset()
 {
-    // TODO
+    // Set openbmconce=factory-reset env in U-Boot.
+    // The init will cleanup rwfs during boot.
+    auto method = bus.new_method_call(SYSTEMD_BUSNAME, SYSTEMD_PATH,
+                                      SYSTEMD_INTERFACE, "StartUnit");
+    method.append(SERVICE_FACTORY_RESET, "replace");
+    bus.call_noreply(method);
 }
 
 void Helper::removeVersion(const std::string& versionId)