diff --git a/bmc/buildjson.cpp b/bmc/buildjson.cpp
index 6f9c319..19a08a1 100644
--- a/bmc/buildjson.cpp
+++ b/bmc/buildjson.cpp
@@ -27,6 +27,7 @@
 #include <fstream>
 #include <nlohmann/json.hpp>
 #include <phosphor-logging/log.hpp>
+#include <regex>
 #include <sdbusplus/bus.hpp>
 #include <string>
 #include <vector>
@@ -66,6 +67,14 @@
             /* at() throws an exception when the key is not present. */
             item.at("blob").get_to(output.blobId);
 
+            /* name must be: /flash/... */
+            if (!std::regex_match(output.blobId, std::regex("^\\/flash\\/.+")))
+            {
+                throw std::runtime_error("Invalid blob name: '" +
+                                         output.blobId +
+                                         "' must start with /flash/");
+            }
+
             /* handler is required. */
             const auto& h = item.at("handler");
             const std::string handlerType = h.at("type");
diff --git a/bmc/test/firmware_json_unittest.cpp b/bmc/test/firmware_json_unittest.cpp
index 66b9db9..bb2585d 100644
--- a/bmc/test/firmware_json_unittest.cpp
+++ b/bmc/test/firmware_json_unittest.cpp
@@ -301,6 +301,68 @@
  * TODO: Only allow unique handler blob paths (tested at a higher level).
  */
 
+TEST(FirmwareJsonTest, VerifyBlobNameMatches)
+{
+    /* A perfect configuration except the blob name doesn't start with "/flash/"
+     */
+    auto j2 = R"(
+        [{
+            "blob" : "bmc-image-flash",
+            "handler" : {
+                "type" : "file",
+                "path" : "/run/initramfs/bmc-image"
+            },
+            "actions" : {
+                "preparation" : {
+                    "type" : "systemd",
+                    "unit" : "phosphor-ipmi-flash-bmc-prepare.target"
+                },
+                "verification" : {
+                    "type" : "fileSystemdVerify",
+                    "unit" : "phosphor-ipmi-flash-bmc-verify.target",
+                    "path" : "/tmp/bmc.verify"
+                },
+                "update" : {
+                    "type" : "reboot"
+                }
+            }
+         }]
+    )"_json;
+
+    EXPECT_THAT(buildHandlerFromJson(j2), IsEmpty());
+}
+
+TEST(FirmwareJsonTest, VerifyMinimumBlobNameLength)
+{
+    /* A perfect configuration except the blob name is effectively zero length.
+     */
+    auto j2 = R"(
+        [{
+            "blob" : "/flash/",
+            "handler" : {
+                "type" : "file",
+                "path" : "/run/initramfs/bmc-image"
+            },
+            "actions" : {
+                "preparation" : {
+                    "type" : "systemd",
+                    "unit" : "phosphor-ipmi-flash-bmc-prepare.target"
+                },
+                "verification" : {
+                    "type" : "fileSystemdVerify",
+                    "unit" : "phosphor-ipmi-flash-bmc-verify.target",
+                    "path" : "/tmp/bmc.verify"
+                },
+                "update" : {
+                    "type" : "reboot"
+                }
+            }
+         }]
+    )"_json;
+
+    EXPECT_THAT(buildHandlerFromJson(j2), IsEmpty());
+}
+
 TEST(FirmwareJsonTest, VerifySystemdWithReboot)
 {
     auto j2 = R"(