diff --git a/meta-ibm/recipes-phosphor/images/obmc-phosphor-image.bbappend b/meta-ibm/recipes-phosphor/images/obmc-phosphor-image.bbappend
index e0288c5..cc9e507 100644
--- a/meta-ibm/recipes-phosphor/images/obmc-phosphor-image.bbappend
+++ b/meta-ibm/recipes-phosphor/images/obmc-phosphor-image.bbappend
@@ -7,6 +7,9 @@
 IMAGE_FEATURES:remove:witherspoon = "obmc-user-mgmt-ldap"
 IMAGE_FEATURES:remove:witherspoon = "obmc-telemetry"
 
+# Generic IPMI FRU vpd collection not needed on p10bmc
+IMAGE_FEATURES:remove:p10bmc = "obmc-fru-ipmi"
+
 # Optionally configure IBM service accounts
 #
 # To configure your distro, add the following line to its config: